Developing New Food Products for a Changing Marketplace Aaron L. Brody

ISBN: 9780849328336

Published: November 5th 2007

Hardcover

587 pages


Description

Developing New Food Products for a Changing Marketplace  by  Aaron L. Brody

Developing New Food Products for a Changing Marketplace by Aaron L. Brody
November 5th 2007 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 587 pages | ISBN: 9780849328336 | 4.50 Mb

This second edition of a best-selling text integrates all aspects of food product development, including marketing, technology, and packaging, as well as the process and organization required to develop new products. Written by experts with years ofMoreThis second edition of a best-selling text integrates all aspects of food product development, including marketing, technology, and packaging, as well as the process and organization required to develop new products.

Written by experts with years of industry experience, the book combines theory, practice, and pragmatism. With real-life examples of success and failure, and guidance on how to achieve success and avoid failure, it is an essential reference. The second edition covers the entire new food product development process and includes three new chapters on formulation and implementation by the Chef, and sensory analysis, along with new photographs throughout, and updates as appropriate.



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